Little Jimmy flipped on the television last weekend to watch Saturday morning cartoons. But instead of entertainment, he found the lesson of a lifetime waiting for him.
A commercial produced by the Department of Energy presented Jimmy with the ‘Energy Hog,’ a metaphorical concept for leaving the lights on, running the air conditioner for too long or leaving hair dryers blowing to, I don’t know, keep food warm or something. The bottom line: Wasting energy is bad, Jimmy learned.
The lovable cartoon character, embodying all the bad habits of household energy consumption, was a Department of Defense creation that made an indelible impression on the young Jimmy. As he went to bed that night, he wrote a haiku for his mother - as he was torn between his desire to turn off the lights, but was nonetheless scared of the dark. He wrote:
I’m scared of the dark!
Please? Lights? Just five more minutes?
Fuck you, Dick Cheney.
‘Don’t say that, little Jimmy,’ Mommy said. ‘Just because I drive you to school in an Acura MDX doesn’t mean we should leave the lights on at night.’
Little Jimmy drifted off to sleep, his dreams peaceful and swine-free, safe in the knowledge that the Energy Hog wouldn’t be attacking him in the dark, dark night.
To recap:
- Little Jimmy is pissed that Dick Cheney is a robot.
- When your government has chosen to rip off “Captain Planet” - a third-rate cartoon - to aid conservation efforts, there’s a definite problem. The Energy Hog looks a little too much like Hoggish Greedly. See picture.
- Haiku provides a lyrical outlet for the pouring forth of emblematic truth, namely, the idea of an ‘Energy Hog’ sucks.