Ten years ago, when the economy and peoples of the world were beginning to stabilize themselves after the great war – a man had a dream. To build a new way of life – a better way of life for the average man. The dream became a vision – and the vision a burning desire. The “way of life” developed into a community – a better community – the very finest community that the world has ever seen.
Where in the World Should Such a Community be Located?
World economic conditions led the search away from foreign shores and pointed to the coastline of the United States. Reams of research, thousands of miles of travel from one coast to the other…gradually, the elimination narrowed itself down to Florida for the weather…to the West Coast for unspoiled areas and beautiful beaches…to the Tampa – St. Petersburg regions for proximity to metropolitan cities. Then, finally, to the Gulf for the warm calm waters…until, one day, TIERRA VERDE was discovered.
Louis Berlanti was a builder, and his dream of building the ideal community for a better life was going to be a reality…no matter how much effort…no matter how much money it took.
This dream was too big for one man or even one organization. There was only one other firm in the United States whose principals matched the mettle, foresight and vision of Lois Berlanti and who had the financial stamina to help make this dream come true – the firm of Murchison Brothers, Clint Jr. and John.
Excerpted from ‘The Treasure of Tierra Verde,’ a promo booklet designed and published by Charles Friedlander Advertising, Inc. of Miami, Florida, circa early-1960s.